The doctor writes a prescription
Peculiarities of selling medical services
To ensure that the promotion of your clinic or medical center is successful, we suggest that you follow these recommendations:
Study the Federal Law "On Advertising"
Advertising in this niche is quite strictly regulated by law. Thus, in the Federal "Advertising Law" a separate article, Article 24, is allocated for this.
Moreover, we are talking not only about the logical ban on advertising abortions, trade in human tissue and narcotics, but also about less expected restrictions.
Here are some examples of requirements and prohibitions:
You can't refer to stories of healing of specific people in your clinic. And how you would like to use the most powerful marketing trigger - social proof!
You can't quote words of gratitude from your satisfied patients. For many newbie advertisers, this comes as a shock - after all, gratitude and recommendations have always driven trade.
You cannot create the impression of superiority of your services by talking about research, without which it is impossible to obtain state registration. That is, psychological manipulation, common in many other areas, will not work here.
It is impossible to claim that your target audience necessarily has certain health problems. Therefore, statements like “Does your stomach hurt? Most likely, gastritis! Make an appointment with a gastroenterologist right now” will not work.
As you can see, the legislation quite severely limits the creativity of advertisers in medical marketing.
Therefore, for effective promotion of the clinic, it is especially important to have the highest quality, user-friendly website. After all, the FAS usually considers websites as information resources that do not fall under the "Advertising Law".
As examples of commercial sites in this niche, you whatsapp number philippines can see in our portfolio:
Website for the network of dental clinics "Aldenta":
Case study of selling dental services
Web resource of the medical center "Medlux":
Case of work with a medical center in Chita
Landing page for the plastic surgery clinic "Doctor Ross":
If you need a web developer to promote your medical center , contact us! We will help!
Note: in some cases, a website may fall under the "Advertising Law". For example, if you use pop-up windows with advertising offers to buy a particular drug in your medical center, questions from the FAS may still appear. In general, it is better to entrust the promotion of medical services to professionals.
Take the time to study the "Advertising Law". Otherwise, you risk placing your hopes on prohibited advertising techniques and running into significant fines.
Remember the importance of building trust
It is important to understand that in the promotion of the clinic, a huge role is played by the patient's trust in the doctor he will be treated by. For a patient, especially one who has encountered a delicate problem, a medical institution is, first of all, a specific specialist, Ivan Ivanovich, to whom he will be seen. That is why it is important to place real photographs of the doctors working in your institution on the website.