Platforms like Instagram and TikTok are ideal for viral contests

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In your promotional content, share details about your sustainable practices, ethical manufacturing, or contributions to the environment. This transparency builds trust and sets you apart from competitors who are fishing for extra dollars during the holiday season. Social Media Marketing Ideas for Black Friday 13. Run a Contest or Giveaway on Social Media People love free stuff. Giveaways are a great way to engage potential customers and generate excitement during Black Friday.

In my experience, the LTV of contest seekers is relatively low compared to other henan mobile phone numbers database shopper cohorts, but this is an opportunity to go viral with fun contests. For example, ILIA Beauty teamed up with Apparis to run a contest with giveaways to grow their social media reach. Screenshot showing a vertical brand’s social media giveaway Here’s how you can make the most of a contest this season: Offer items from your Black Friday collection or exclusive items to keep participants interested in your brand.

Ask participants to follow, share, or tag friends on social media to expand their reach. Post your contest on Black Friday and Cyber ​​Monday communities (like Reddit or dedicated forums). While some entries may come from bargain hunters, a well-designed contest can create lasting brand awareness. Frame the giveaway as a limited-time Black Friday promotion to create a sense of urgency.