Good companies recognize that strong voices naturally emerge

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And they play to that strength. 2. Voices Create A Chorus Even as strong voices naturally emerge, the best company blogs are still group efforts. Without forcing a structure on them, order somehow appears out of chaos. Like any group, a successful company blog finds a common language and culture, develops in-jokes and popular themes, and starts to feel like a conversation. Companies that try the hardest to force this structure are usually the ones who end up destroying it.


3. Voices Eventually Change Finally, successful qatar mobile phone numbers database companies recognize that voices change – people grow, take on new roles, and eventually move on. We’ve seen it here at SEOmoz, most recently with Rebecca leaving, but it’s happened before that and will inevitably happen again. When it does, that voice is always missed, both by the readers and the collective – the chorus falters a bit, but sooner or later, a new song picks up where the old one left off.


It doesn’t mean that the efforts of past authors are diminished or unappreciated, simply that the collective is strong enough to find its voice again. Adding My Voice to The Mix Now that I’ve got you reading, I can admit that this post is really my way of making an announcement while trying to not make it all about me. I’m going to be taking on a new role here at SEOmoz, working with the staff to help support the community and some of the PRO functions (such as Q&A).