The Reasons to Track Your Cold Calls
Why should you track your calls? It is simple. You learn from your mistakes. You also learn from your successes. When you track, you see what works. For example, you might find that calling at 10 AM is best. You rich people database find that a certain opening line works well. Without tracking, you are just guessing. You can also see how many calls you make. You can see how many of those calls lead to a sale. This helps you set goals. It helps you see your progress. Therefore, tracking is a very smart thing to do.
The Tools for Tracking Your Calls
You can use simple tools. A notebook and a pen can work. You can make a chart. Write down the person's name. Write down the date and time. Write down the result. This is a very basic way to track. You can also use a computer program. A spreadsheet is great for this. You can make columns. One column for the name. One for the result. One for notes. These tools are simple and free. They are good for a start. As you get more serious, you might use special software. This software is made for sales.
What Information Should You Track?
You should not track everything. Just track the important things. First, track the person's name. Track their company name. Next, track the date of the call. Track the time of the call. Then, track the result. Did they say yes? Did they say no? Did you leave a message? Write down a few notes. For example, "Seemed interested, call back next week." Or "Not the right person, ask for John." These notes are very helpful. They help you remember what to do next.
How to Use a Simple Spreadsheet
A spreadsheet is a great tool. You can open one on your computer. You can make columns. Column A can be for the date. Column B can be for the name. Column C can be for the company. Column D can be for the result. Column E can be for your notes. After each call, you just fill in a row. It is easy to do. After a week, you can look at the data. You can sort it. You can see which days were best. You can see which results are most common. This helps you improve.
What to Do with Your Tracking Data
Your data is a map. It shows you the way. Look at your data at the end of the week. Ask yourself questions. What day did I get the most 'yeses'? What time did I get the most 'nos'? What did I say in the successful calls? What did I say in the unsuccessful calls? This helps you change your method. You can try a new time. You can try a new script. You can test new ideas. This is how you get better. Tracking is all about getting better.
The Goal of Tracking: More Sales
The final goal is more sales. Tracking helps you reach this goal. It shows you your strengths. It shows you your weaknesses. It helps you become more efficient. You stop wasting time on what does not work. You spend more time on what does work. This means you make more calls that lead to a sale. This is the power of tracking. It is a simple habit. But it can change your cold calling game. It can help you make a lot more money. So, start tracking today.