Understanding your audience is key. For instance, you learn advertising data what they like and what they do not like. By doing research, you can make better emails. Better emails lead to more sales and happier customers. This is a big win for any business. Therefore, research is a must-do step. It helps you stay ahead of the competition.
What is Email Marketing Research?
Email marketing research is a process. It involves collecting and studying data. This data is about your email campaigns. For example, you look at how many people open your emails. You also check how many click on links. In addition, you see if people buy something after clicking. This information is very important.

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