Kuti ubudirire, unofanirwa kunyatsotevera KPIs (Key Performance Indicators) dzakakosha.
Mu2022, maitiro ekushandisa email akachinja, uye izvi zvinoda kuti tiite ongororo yemaKPIs matsva.
Chinyorwa chino chinokubatsira kunzwisisa maKPIs akakosha muemail kushambadzira mugore ra2022.
Uchadzidza maitiro ekuongorora kukura kwekampeni dzako uye kugadzirisa nzira dzako zvichienderana.
Kukosha kweKPIs muEmail Kushambadzira
KPIs anobatsira kuona kuti email yako iri kushanda sei.
Izvi zvinokupa mukana wekuita shanduko dzakakodzera nenguva.
Pasina KPIs, zvinenge zvakaoma Tenga Runyorwa rweNhamba dzeNhamba kuona kuti kampeni yako iri kubudirira kana kwete.
Zvakare, KPIs dzinokurudzira kuti uwane ruzivo rwakadzama kubva kune vatengi vako.
Kunyanya, maKPIs akadai se open rate, click-through rate, uye conversion rate zvakakosha zvakanyanya.
Nekutevera izvi, unokwanisa kugadzirisa mashandiro ako uye kuwana mibairo yakanaka.
Open Rate: Chiyero Chekutanga Chekubudirira
Open rate inoratidza kuti vangani vakavhura email yako.
Iyi ndiyo KPI inokuratidza kuti musoro uye timing zvakakodzera here.
Mu2022, average open rate yemaindasitiri yakasiyana, asi 20% kusvika 25% inogara iri benchmark.
Kana open rate yako iri pasi, unofanira kushandura musoro kana nguva yekutumira.
Nekudaro, open rate chete hairevi kuti kampeni yako yave kubudirira zvakazara.
Zvakakosha kushandisa mamwe maKPIs pamwe chete kuti uwane mufananidzo wakazara.
Click-Through Rate (CTR): Kushanda Kwemukati
CTR inoratidza kuti vangani vakadzvanya pane zvinongedzo zviri muemail yako.
Iyi ndiyo nzira yekuyera kuti meseji yako inokurudzira here kuita chiito.
Mu2022, CTR yepakati pemaemail inenge iri pakati pe2% kusvika 5%.
Zvinhu zvinokanganisa CTR zvinosanganisira maCTA, mifananidzo, uye kuwirirana kwemukati.
Kuti uvandudze CTR, shandisa maCTA akajeka uye akakwezva.
Nekudaro, CTR inobatsira kuona kana vanhu vachifarira zvawavapa.
Conversion Rate: Kukosha Kwekupedzisira
Conversion rate ndiyo chiyero chevanhu vanoita chiito chakatarwa mushure mekudzvanya.
Chiito ichi chinogona kuva kutenga, kunyoresa, kana kutumira fomu.
Mu2022, conversion rate inoratidza kunyatsoshanda kweemail kushambadzira.
Kunyange zvazvo conversion rate ichinzi inowanzoita pasi pane open kana CTR, yakakosha zvikuru.
Kuti uwedzere conversion, email inofanirwa kupa kukurudzira kwakakwana.
Nekudaro, conversion rate ndiyo inoratidza kukura kwekutengesa kana zvinangwa zvako.
Bounce Rate uye List Growth
Bounce rate inoratidza percentage yeemail dzisina kusvika kune vateveri.
Izvi zvinogona kukonzerwa nemakero asiri iwo kana ma server problems.
Mu2022, zvakakosha kuchengetedza bounce rate iri pasi pe2%.
Pamusoro pezvo, kukura kweemail list kunoratidza kuti unokwezva sei vanhu vatsva.
List growth inofanirwa kuenderera mberi kuti kampeni isarasa simba.
Nekudaro, kutarisa zvakanaka bounce rate uye list growth kunobatsira kuvandudza mazano ako.
Engagement Metrics uye Unsubscribe Rate
Kuwedzera kushandisa engagement metrics kunobatsira kunzwisisa maitiro evateveri.
Metrics dzinosanganisira reply rate, social shares, uye forwards.
Kana vateveri vachiratidza kuita, izvi zvinoratidza kuti meseji yako iri kushanda.
Unsubscribe rate inokuratidza kuti vangani vanobuda pamaemail ako.
Mu2022, unsubscribe rate inofanira kugara iri pasi pe0.5%.
Nekudaro, kudzidza kubva kune izvi metrics kunovandudza hukama nevatengi.