Asos is another great example when it comes to personalization. Based in the UK, they sell both their own products and products made by other brands.
Asos is mastering content personalization with the goal of increasing their average order value. One way they do this is by showing location-specific shipping information. Here, they use a sticky bar to offer free shipping to customers based in Hungary.
Asos personalization strategy
They also remember customers’ sizing information, which makes the shopping process easier and more convenient. They even inform customers when an item is out of stock in their size.
3. Care/of
Care/of is a US-based ecommerce uae consumer email list website that sells vitamin supplements. Their most powerful personalization tool is their onboarding quiz, which they use to create a custom bundle of vitamins for each individual.
The quiz is so important for them that they promote it on all their landing pages.
Care/Of's personalization strategy
Here’s an example of one of the questions:
Care/of's quiz
And here’s what the personalized product recommendations at the end of the quiz look like:
Care/Of's personalized quiz
Care/of gives us a fantastic example of personalized marketing because they gather in-depth zero-party data and use it to provide a better customer experience (and to sell products).