1. Make personalization an integral part of your business

[Shakil1984]

Today’s online shoppers expect a seamless customer journey that helps them find and buy what they want quickly and efficiently. That’s why more and more brands are building customer experiences centered around personalization.

The Farmer’s Dog is one of them.

In fact, Brett Podolsky, co-founder of The Farmer’s Dog said in an interview that “personalization was fundamental to who we are as a brand.”

A crucial step of their sales funnel sweden consumer email list is a quiz that helps shoppers find the ideal meal for their dog. It doesn’t just determine which type of food is best based on the unique needs and health issues of each shopper’s dog, it also advises shoppers about the appropriate portion size for their dog.

This quiz works well because although dog owners care deeply about their pets, they might lack the knowledge about what types of natural dog foods are best. After all, making the switch from commercial dog food can be complicated, and the right diet for each dog depends on age, breed, and many other factors. People really appreciate the personalized recommendations provided by The Farmer’s Dog.

Let’s take a look at how their quiz works.

The start of the Farmer’s Dog quiz
They ask lots of questions about your dog, including their breed, personality, weight, daily activity, what they like to eat, and if they have any health issues.

The Farmer’s Dog quiz
Based on your answers, you’ll get a customized meal plan with the perfect recipes for your dog. Notice how they use your dog’s name in the copy—and squeeze in 2 reminders about the special 20% off offer.