When researching keywords in a keyword research tool , search volume and competitiveness of the query are more important than the number of words in the phrase. However, word count is another way to refine your search .
For example, in a keyword research tool like french email address list sEMrush, you can filter a keyword list by word count to only look at keyword phrases that contain at least 5 words or more.
Why would you want to do this? Because you can find more specific queries this way and get a better idea of the context in the intent of each search. Look at how phrases with 5 or more words have more context than just "borrowings".
example keyword with more than 5 words
Keywords with more context, with clearer intent, may be easier to target.
Intent of a Keyword
Keyword intent is what a user intends to do when they search for a keyword on Google or another search engine. It’s 2020 and people are using search engines for every question and intent that comes to mind.
Is the user searching with the intention of buying something? Is he simply looking for a definition?
Are you visiting online stores to gather information and see their options, but still don't want to buy?
According to the SEO community, online search intent falls into three main categories:
Transactional Intent
Navigational Intent
Informational Intent
Transactional:
Queries that represent a strong intent to make a transaction on a website.
Examples:
Buy Used Nikes Online
Red sneakers size 40 under 80 euros
Where can I sign up for cheap flight alerts?
Such queries include words like "buy," "sign up," "for sale." Typically, these keywords can also be more specific; they can describe the product or service more precisely: "unisex neon blue watch."