Free Food. Google’s food program may not be the most creative perk at the company, but it is probably the most valuable to employees. Everyday, Googlers get three full meals and unlimited snacks from the campus’ 25 cafeterias totally cost free. According to The Atlantic, the company makes an effort to keep the meals as healthy as possible by putting vegetables in every dish, using small plates and giving healthy items prime real estate in the cafeterias. Google has also developed a creative pricing system for vending machine food (the only edibles that cost money). The more sugar and fat contained in the snacks, the more they cost, which Google hopes will be enough incentive to keep its employees from gaining weight.
Free Haircuts. Employees who don’t have the time or inclination to get haircuts in the real world can get trimmed up at Google for free. According to Reuters, the service is provided by a company called Onsite Haircuts which dataset operates out of mobile homes that travel around cutting the hair of Silicon Valley’s tech army.
Ball Pit. Google has two things in common with McDonald’s: an inclination toward primary colors and a ball pit. is as you might expect a ball pit filled with plastic balls in the yellow, red, blue and green of the Google designed browser, Chrome.
Recently perks have reached social media influencers. Specific examples of employee perks can be found at glassdoor.com and salary.com. Some of the companies who claims to measure social influence start perking the most high ranked users. Among t-shirts and tea bags some of these have given away stocks of venture capital startups.
The reason is to promote brand on influencers, perking the people with something they love and which keep the brand sticked to them. Today is the first time this policy come to Europe and to start doing it is one of the leading brand in Europe, Ford, who’s obviously American. The perk is a 3D holographic model of the new Ford BMAX and is addressed to automotive, design and tech lovers. The perks come with the launch of the BMAX on the European market.