The Little Infinite team saw one of their most successful contests in the past four years with their Love Lines Poetry Contest. To start, they had over 6,500 page views, which equated to a cost-per-click outcome of a mere 21 cents. They collected nearly 1,400 entries. Since entrants shared their poem submissions throughout social media, Little Infinite increased their reach even more. Over the contest time frame, Alandria saw over 32,000 website views.
Alandria exclaimed, “We’ve done poetry contests in the specific database by industry past using a similar marketing strategy, but the interest in the Love Lines Poetry Writing campaign was joyfully overwhelming. We took great pride in reading through the submissions and seeing entrants share their submissions via social media to garner more participation and engagement.”
In addition to promoted posts and ads on social media sites, they promoted the contest in the Little Infinite weekly newsletter. The team saw a 25.2% click-through rate, which outperformed previous contests of this caliber!
The Results: Immense Success
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