Exclusive offers: Incentivize sign-ups and conversions post-event.
Recording and repurposing: Use recorded webinars as evergreen lead magnets.
9. Utilizing Chatbots and Live Chat for Instant Engagement
Chatbots on websites capture leads by engaging visitors in real-time.
AI-powered chatbots: Provide contextual answers and qualify leads.
Lead capture during conversation: Ask for contact details at the right moment.
Guiding visitors: Direct users to relevant landing pages or offers.
24/7 availability: Capture leads outside business hours.
10.
Content marketing establishes email data authority and attracts organic traffic.
Blog posts, guides, and infographics: Address common questions and pain points.
SEO optimization: Target long-tail keywords for higher intent traffic.
Clear CTAs: Guide readers to lead capture forms or offers.
StoryBrand principles: Position prospects as heroes and your brand as the guide solving their problems.