Indirect Marketing: How to Strengthen Relationships with Clients

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A powerful tool for increasing brand awareness with long-term work is indirect marketing. If planned correctly, it will not only attract customers, but also manage to turn them into brand evangelists.

And to get such an effective result, it is worth ordering a marketing plan from Fractus.

Indirect Marketing: A Little About the Specifics
Indirect marketing is a scheme that involves mass coverage of consumers, without direct communication between the seller and the buyer (in contrast to direct marketing, the foundation of which is personalized communication between the seller and the buyer).

The goal of indirect marketing is to increase awareness, build trust, and it is a long-term effort.

Indirect Marketing: A Little About the Specifics

Direct and Indirect Marketing: Friends or Foes?
Indirect marketing and direct marketing are not in argentina email list opposition: they are simply two different approaches. Indirect marketing is also customer-oriented, only the communication channels are different. And often they go hand in hand. In a word, direct marketing is a “push”, indirect marketing is a “pull”.

For example, a company sells website development services. Direct marketing is to send a letter to the client offering services. Indirect marketing is to write SEO-optimized text for a blog about the benefits of websites, the need for them, the intricacies of development, and in such a way as to interest the buyer.

Types of indirect marketing
Content marketing (online games, blogs, online reviews, quizzes, videos, etc.). The most effective and powerful tool. It is designed to carry information - entertaining or educational to the target audience. The best way to create interesting content is to find out what customers want to know.
Search Engine Optimization (SEO): The more often a company is seen by consumers looking for answers and offers relevant information, the faster it will increase its visibility and attract more organic traffic.
Advertising and PR in the media. All sources are suitable: both online and traditional – TV, radio, press. Social responsibility is a good move – if the company convinces the user that it is beneficial to the world, he will be more loyal.
SMM. Social networks are also a habitat for the target audience. The company should maintain pages, choosing a network with its target audience.
Referrals. If the campaign is so good that it attracts not just regular customers, but advocates, especially from the circle of famous people, that's a plus. And referral programs will help you get recommendations. For example, a bonus for a client for recommending a product to a certain number of people is attractive.
Types of indirect marketing

Advantages and Disadvantages of Indirect Marketing
First, brand awareness and customer loyalty are increased through search engine optimization and content marketing.
Secondly, it is not destructive, since there is no direct contact that could be perceived negatively or even aggressively.
Third, it improves recommendations. Word of mouth works, and consumers who like the company recommend the company's products.
There are also disadvantages. This is the impossibility of tracking the effectiveness of actions, as well as the lack of immediate response from clients.

Who should I order the service from?
When you decide to give preference to indirect marketing, it's time to turn to Fractus.

Our specialists will create a plan either for the implementation of indirect marketing or in conjunction with direct marketing. Of course, the specifics of your business, position, and wishes will be taken into account. All you have to do is follow it and enjoy the income.

Contact us!

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