Children's Marketing: How to Sell to Kids

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Modern children are a direct part of the sales process. And if up to a year or two the target audience is not them, but their parents, then after this period children partly become clients: they are given pocket money, they receive impressive sums in the form of gifts and they are allowed to spend everything. This is where children's marketing comes into play, and it has its own rules.

Fractus specialists will help you effectively sell products for children using the principles of this type of marketing.

Children's Marketing: Subtleties and Features
Children in the modern market are real players. They anguilla email list 7582 contact leads push adults to buy, spend their money without regret, become brand followers, which works in the future. Children's marketing is the activity of a company or brand whose target audience is children, thanks to whom it receives income. Unlike "adult" marketing, in sales of everything related to children, marketers build a strategy around the child-adult tandem. In addition, communication must be continuous. Emotional marketing is also actively used.

Children's Marketing: Subtleties and Features

If children's marketing is reasonable, environmentally friendly and ethical, it uses the principles of social responsibility. If we talk about the brand as a whole, then it is the same as in the case of an adult - benefit, safety, quality of the product.

How to sell to children
Children learn new things faster, master modern technologies better, gain the right to vote, and can even choose and even buy products themselves. And yes, they earn money themselves, sometimes quite a lot: blogging helps with this.

To sell to children effectively, there are a few things to consider:

Momentary desire . When buying goods, a child, unlike an adult, is guided by this.
New, bright and catchy . These nuances follow from the first point and contribute to sales . Advertising in this case is aimed at a child.
Benefits and advantages . It is better to speak this language with parents if marketing activities are addressed to them.
Age . When selling to children, age should also be taken into account: five-year-olds are impulsive and actively explore the world, begin to understand it, at ten years old they already begin to ignore the opinion of an adult, and at 12-13 years old they themselves are eager to become adults, no longer consider themselves children. Therefore, brands have introduced the concept of an "age core", around which they build offers for children.
Gender division . It has not gone away even with modern trends towards some degree of gender leveling. This concerns primarily packaging: the classics of the genre are pink and crimson colors for girls, and green, blue, brown for boys.
Curiosity and excitement . Also a great approach to sell to children is to play on this. These are various games and quests, for example, printed on the same packaging or game pieces inside it.
Prizes . Even in the adult world this is a great way to increase sales, let alone for kids.
Not just children's products . Yes, children are sold serious services and goods, such as bank cards or special tariffs from telecom operators. Complex video games are also included in this list.
How to sell to children

Kids marketing services from Fractus
Are you selling products for children or are you just planning to start selling them? Then the best way to get income is to apply the principles of children's marketing. And the specialists of Fractus will tell you how to do it most effectively. Moreover, they will create a strategy that you will only have to implement. Contact us, we will definitely help!

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Categories: Blog , Marketing , Useful articles
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