Logobook: A detailed guide to logos

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The existence of a brand without a logo is unthinkable. But it must be depicted correctly, otherwise recognition will be lost. This is what a logo book is created for. Once created, it will help save a lot of time and avoid mistakes related to the use of the logo. You can order the creation of a full-fledged logo book from Fractus.

What is a logobook and what are its specific features?
Logobook literally means "logo book". It is easy to guess that a logobook is an instruction on the correct use of a logo in all areas: the Internet, printing, advertising, documentation, on souvenirs. A logo works in a company of all sorts of elements, and not by itself. Therefore, the instruction regulates everything that concerns each of them. It consists of several sections.

What is a logobook and what are its specific features?

Description
The very essence of the logo is displayed: its main andorra email list 24290 contact leads graphic symbol, detailed characteristics, descriptor (signature). In this part, the logobook conveys the main message of the logo. In addition, writing for foreign markets is provided.

Dimensions
The logo may have several versions - for different layouts. These are standard, vertical, horizontal, round (for social media avatars), minimal (for a website favicon, the dimensions are indicated in pixels, for a typography - in millimeters). However, the main thing is indicated: proportions. The aspect ratio is clearly spelled out and unshakable. A geometrically correct logo is created using a modular grid.

Colors
The section contains the main corporate colors and additional versions: monochrome, shades of gray, negative. Acceptable color combinations are indicated. For correct display, Pantone, CMYK, RGB codes are indicated for each color.

Colors

Fonts
The main and additional fonts are fixed. The type and style of the fonts are specified. They can be standard or created for the brand. It is advisable to indicate how they look in different environments: on souvenirs, a smartphone, a sign, etc. But in any case, the fonts should reflect the essence of the brand, fit into its concept, and harmonize with the logo and graphics.

Free field
This is the background, without which the logo is not readable. The parameters are also verified using a modular grid, and this is not less than 10% of the height and width of the logo. The minimum permissible dimensions of the field are indicated. The security field is part of the logo, it also cannot be violated.

Minor elements
All elements that the logo works with are described in the section. These are patterns, lines, backgrounds (monochrome, photos, drawings) and more. Moreover, the best solutions with which the graphic element is readable. In addition, you can show how the logo looks on different surfaces: paper, metal, ceramics, plastic and so on.

Rules of unacceptable use
This is not just a description of how not to do it, but visual images. It is unacceptable to change proportions and colors, place on an incompatible background, add graphics, rearrange approved components at your own discretion. This list includes everything that is not approved by the points above.

The process of creating a logo book
If you need to buy a logobook, the first step is to contact Fractus. We have specialists with experience and knowledge, who also understand trends. They will thoroughly study your wishes, discuss the details, offer the best solutions and get to work. All the nuances will be spelled out in the contract. As for the logobook price, we assure you: it will suit you.

Therefore, by ordering a logobook, you will receive a complete set of rules in the appropriate format in the shortest possible time. It would be reasonable to also order the development of a logo. In this case, the logo will be the way you see it.

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