The Mistake:
Sending the same message to your entire list, regardless of demographics or behavior.
Why It’s a Problem:
Generic messages feel impersonal and are often ignored. Poor segmentation also leads to irrelevant campaigns, damaging your credibility.
How to Avoid It:
Segment your verified database based on criteria like behavior, interest australia mobile phone number list , or lifecycle stage.
Use personalization tokens (name, company, location) in outreach.
Create tailored messaging for different segments.