Give them the context so that they can understand what their part is within the whole ecosphere of making a website really good for search. Look at things like the importance of relevancy. So no, it's not just about keywords and keyword density and all of that kind of stuff, but it's about making that entire page sing about a particular topic, but whilst also understanding the intent behind a person who's landing on that page and making sure that it is relevant to them.
Give them access to keyword research tools and give them a physician database training on actually using them so they can do a little research on their own, because if they're given access to the kind of data around what people are looking for when they land on that particular page, maybe that will help them understand the topic more. It just helps to inform them about what kind of things they might like to see added to the page, the style, the tone.
So don't just tell them what those things are, actually give them access to the data themselves so they can do a little extra research for you. Give them an idea of how to identify what the search is for. So suggest that they might want to search around Google a little bit so they can understand a little bit about what's already ranking on the SERPs and what kind of content it is.
Is it informative? Is it commercial? so they can take that information and try to use it to inform their writing. It's big, EE, EE, EEAT. I'm future-proofing the video if Google adds some more ES before it's published.
What search engines already rank for
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