Better email automation features

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They offer merge tags, which is the ability to dynamically replace the contents of an email with data stored about a subscriber, but they are limited.

Drip, on the other hand, can do all of this and more with Liquid tags. For example, you can personalize your email based on subscriber tags, their behavior, the time the automated email was sent, and more.

Email automation means using predefined rules to trigger email messages based on specific actions your subscribers do or don't take.

As a marketer, your job is to get your audience from point A to point B. For example, you might focus on building trust with your newsletter subscribers to get them to buy a product.

Drip lets you automate your email strategies with a feature called workflow. With workflows, you can visually lithuania telemarketing data design how you want to schedule your email marketing campaigns.

drip workflows
As you can see from the screenshot above, when this workflow is enabled, people who subscribe to your mailing list will receive an email 2 minutes after signing up only if they haven't placed an order yet.

With Drip workflows, if you can dream an idea, you can build an email campaign any way you want.

We combine workflows with our email series to send personalized email campaigns to specific audiences.

4. Minimalist user interface
Since email marketing platforms can seem overwhelming at first, a simple and clean user interface (UI) is very important for the user experience.