A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. “hello, everybody!” much like most of her other videos, but soon after she launched into a passionate plea to her subscribers to celebrate her birthday by donating to a cause that was close to her heart.
The organization she asked her subscribers to consider uruguay whatsapp number data 5 million donating to was called “Mind,” the UK equivalent of a United States nonprofit that provides advice and support for anyone experiencing mental health problems. Sugg is Mind’s digital ambassador, but what makes their relationship special is that Sugg has used their services herself. Sugg has struggled with anxiety and panic attacks throughout her life, which she began vlogging about long before her partnership with Mind started.
This relationship between Sugg and Mind got me thinking about how nonprofits can use social media influencers to help bolster their marketing strategy.