of your product that stands above the competition; a price point that is highly competitive in the market; a depth and breadth of service that other companies in your industry do not offer. The point is, you need to grab the reader the second they look at your ad space.
Simply stating “Vehicle Sales and Service – (207) 555-5555” is not sufficient; perhaps “Over 100 Vehicles Under $10,000” would attract more attention. You get the idea: Provide your prospective customer with an incentive to give you their time, and you are much more likely to get them to give you their money.
Consider the audience before you buy
When you purchase advertising, you are paying for direct macedonia whatsapp number data 5 million access to that publication’s customer base. It is in their best interest to fill as many pages as they can with ad spaces – it’s where virtually all of the money in the publishing industry comes from. But it is in your best interest to ensure that the venue is a good fit for your products and services.
For example, a beautiful and clever advertisement for consumer electronics is probably not a good fit for a magazine about women’s health. Then, once you have chosen a subscriber base you would like to speak to, the next step is to tailor the message to that audience. What predispositions are they likely to have?