No visibility for spammy link strategies

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Those who continued to pursue a spammy link strategy suffered significant rankings and visibility losses. Over time, Penguin has undergone numerous updates and further adjusted the rules for backlinks.

Penguin 2.0
A second Penguin update was released in May 2013. According to Matt Cutts and Google, approximately 2.3% of US searches were affected. On April 24, 2012, the day the first Penguin update was released, the impact was as high as approximately 3.1% of all searches. The impact of Penguin 2.0 varied depending on the volume of spam in the respective countries and languages.

Penguin forever
In September 2016, Google announced that the Penguin algorithm wuhan cell phone number list would be permanently integrated into its core algorithm. Penguin now runs in real time. Instead of penalizing pages for unnatural backlinks, they are now automatically devalued. Unnatural link building on a large scale is no longer worthwhile.

Speaking of disavowal: As part of Penguin, Google has launched the Disavow Tool, which you can use to disavow harmful links. We have a detailed guide for you on how to identify bad links with XOVI and create a disavow file .