Featured snippets and structured data

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Another important factor made possible by the RankBrain update is the increased efficiency of page extraction. This means that Google's featured snippets (which are particularly popular on mobile) wouldn't even be possible without RankBrain. Only by understanding the page and using structured data can RankBrain determine how, for example, it can display the chocolate cake recipe in the form of a table or a list in a featured snippet.

This has become incredibly important, especially in the context denmark cell phone number list of the increasing importance of voice search. After it was revealed that almost 80% of voice search results are based on the selection of feature snippets , the battle for the so-called position 0 began.

The RankBrain update therefore introduced two important innovations and improvements to the Google algorithm. First, a clear focus on satisfying search intent, and second, a critical look at the "readability" of pages through technical and structural optimization for the Google bot.

Fred Flintstone

Fred Update: Low Quality Has Its Price
In February and March 2017, many webmasters and SEOs complained about sudden drops in rankings. It seemed as if Google was targeting low-quality content designed to generate revenue. In other words, the update affected pages with relatively little content but a lot of advertising and affiliate links.