Trust is an important concept for two reasons

suchona.kani.z · Post by **suchona.kani.z** » Mon Apr 21, 2025 3:56 am

Create your brand image Your brand is the face of your company, it represents your business in all its forms and ensures that consumers are clearly able to distinguish it.

What feelings do you feel when you think of brands like Nike or Mulino Bianco? Just hearing their name is enough to imagine very specific scenes and products.

Now, this is exactly what you want to achieve with the branding and brand identity of your online business. What do you want to communicate to your customers? What kind of person is your brand? Showing what your company's mission is, its values and spreading your message will make your brand familiar to your potential customers, who will instinctively start to trust your brand among all the others.

statistics say that consumers buy based on trust. 61% of consumers said they would only be willing to support a brand if it inspires complete trust ( Edelman, 2021 );
Customer loyalty results in the customer returning to purchase other belgium email list products and speaking well of the brand within their network of acquaintances.
Giving a good image of your brand is therefore fundamental. Furthermore, this will allow you to increase the level of your brand awareness , that is, the level of knowledge of your brand. The more you transmit a good image, the more the brand will inspire trust. The more it inspires trust, the more it will be known, even through word of mouth. It is a virtuous circle that is good to enter if you want to create a business from scratch.

Create a social presence
How to start a business using other channels too? Well the first step is through social media, which today have become the essence and business card of any company, online and offline.

Think about it. How many times have you heard of a new brand? I don't know about you, but the first thing I do is run to look for it on Instagram. And often a quick glance at the profile is enough to decide whether or not to trust that company. After all, there are so many alternatives.