Just like with 'regular marketing', the entire range must be in balance for internal marketing. You can offer a great workplace and challenging work. If people are not paid well for it, it remains attractive to switch jobs. The reverse is also true. With just a great employment conditions package, you will not buy loyal employees.
In short: 'do' internal marketing and you email list b2b will see that employee satisfaction increases and it automatically becomes easier to attract new talent to keep up with the growth of the organization.
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Activating and retaining employees in the hybrid organization
The challenge of hybrid working lies in connecting, activating and motivating employees both online and offline. An internal community can contribute significantly to this. If you want to learn how to set up such a community properly, with a view to change management and new forms of (hybrid) collaboration, a useful training can help you.