Audience segmentation boils down to one idea: dividing your target audience into different groups based on their behavior, needs, and pain points. Having audience segments is important because it will help you create unique campaigns for each group of subscribers.
Creating segments, such as loyal customers, first-time buyers, and those who left items in their cart, helps you send messages that meet their needs and make them more relevant and engaging.
B – Brand
If you want to build trust and get people to open your emails, you need to use a consistent brand identity, even in your holiday emails.
but you’ll also want to use brand colors and fonts when designing your campaign. Seeing a familiar logo or color scheme is a great way to get people to read your emails.
You should also use the same brand voice that you use in all your other emails. People can sense las vegas email list when someone (or in this case, some companies) is faking it just to increase sales. You never want people to feel that way, which is why consistent branding, including your voice, is so important.
Below you can see Starbucks getting its branding right in its holiday email:
Image Source
C – Content Calendar
You will 100% want to develop a content calendar for your holiday marketing strategy. It’s a good idea to include the times and dates of your email campaigns, blog posts, social media content, live streams, and any other content you have planned for the month.
Planning ahead is key to keeping track of important dates so you don’t run out of time. It will also help you cross-promote your campaigns. This means you know when to send what, whether it’s holiday deals, gift guides, or even reminders.