Use social media as a knowledge tool

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According to Social Media Examiner, around 80% of marketing experts use visual posts in their social media marketing. The other most common types of content are videos (63%), blogs (60%) and live videos (35%). The fact is: the visual impression on a social network page is very important. The eye is automatically attracted to content that is prepared with attractive images. We also remember content with images better than pure text. Images generally always have a positive influence, regardless of which platform you choose. Facebook posts with images, for example, are noticed up to 2.3 times more than those without images, according to a BuzzSumo study.

5) Interact with your target audience
Instead of focusing on your services or what you sell when posting on social japan dating telegram group media, think about how you can educate your audience and address their needs and pain points. If you have educational blog posts or eBooks, social media is a perfect place to post them and share them with customers or prospects. Not only is it more likely that your audience will engage, but it also demonstrates your company's expertise and knowledge. Also, don't forget to proactively engage with your audience. Always respond to direct messages, mentions, or comments in a timely manner.

6) Create an action plan
It's always beneficial to have a plan and to approach something strategically. Marketing and social media are no different! You should create an overview - either monthly, quarterly or yearly - of when you have which events, promotions, product launches, etc. so that you can announce and report on them through social media posts. Download our editorial calendar here as a social media calendar template that you can use to plan your social media posts and increase your brand awareness.

7) Link people in your posts
Tagging (@-mention) is an effective strategy for increasing brand awareness because it only takes about half a second and adds instant value to your content. Anyone you tag on Facebook, X or Instagram will receive an instant notification, meaning you gain an extra chance of interaction. Not only that, but it's also ideal for making a positive impression on other players in your industry. If you have the opportunity to thank, congratulate or simply mention someone positively, don't hesitate to do so!