How to create a successful e-commerce?

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But that's not all: you'll need to take quality photos and videos of your products to be able to sell them at their best, so I recommend you consider the investment of hiring a photographer/videographer. It could really make a difference!

As for graphics, in general I recommend that you rely on one of the many templates available (a wide selection is always available for free on Shopify) and not to do too much on your own: creating a successful e-commerce site is an art and should be done by people who are experts in design and User Experience.

Optimizing it for SEO


SEO optimization is essential to create an ecommerce site that receives traffic.

Search Engine Optimization is the process of using Google's algorithm to achieve a higher ranking in the SERP (search engine results page).

There are various strategies you can implement to improve your japan email list positioning on Google, but in general it will involve structuring the texts on your site in such a way that they reflect and contain the terms searched for by users in your niche, with expert copywriting work .

Content Marketing for SEO

You will then need to publish optimized content on your site (but don't overdo it!) aimed at indexing it in search results for specific keywords.

It's not as simple as it may seem.

For example, if you have an e-commerce in Italy that sells multipurpose belts, it will not be enough to repeat the keyword “multipurpose belts” thousands of times within your e-commerce site to arrive among the first results on Google.

On the contrary, you risk falling into the trap of “over optimization”, from the English for over-optimization, and Google's algorithm is smart enough to understand it and penalize your e-commerce.