What is a popup?
A pop-up is a small window that appears on your computer or mobile device screen when you visit a website or use a specific application. Pop-ups are designed to grab your attention and display information such as advertisements, notifications, or requests for action.
There are a few reasons why exit intent overlays work so well:
When a visitor decides to leave your website, their mind is clear for the next task. This is the perfect time to grab their attention and offer them an irresistible offer.
When you show visitors a popup in the center of the screen, they have to make a choice. They have no distractions – they can interact with the popup and leave their information or close the popup.
Most of the time you won’t offer the same thing on your landing page as you do on your exit popup. If the visitor doesn’t convert on your page, you’ll probably suggest something with a different CTA (call to action) or a higher value to catch them while they’re hesitating.
When should you use exit popups?
If you target the right pages and the right audience, an exit intent overlay can be a great opportunity diabetes mailing list to show your visitors a special offer from your brand.
Exit popup window works very well on landing pages, commercial websites and online e-commerce stores .
Here's a scenario: A visitor came to your online store and added a few products to their cart in a matter of minutes. Then, they started the checkout process and, right before entering their credit card information, decided to wait for a deal with a better price, or their daughter simply called them about the email they had sent, distracting them from completing the purchase.
With an exit intent popup example like this, you can save abandoned carts like this and increase your revenue by 20%-30%.
exit the Poptin popup
Source: Easter Pop-up Ideas
In the following paragraphs we will show you a case study on exit popups on a landing page.