Depending on the degree of interest shown towards our business – generally measured through a lead scoring system – it can be classified as:
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MQL : acronym for Marketing Qualified Lead, indicates a contact who has gone beyond simply leaving their data on a single form and started interacting with your brand's content;
SQL : acronym for Sales Qualified Lead, indicates a contact who has started to look at the product pages, to leave some abandoned carts. In short, a person who begins to evaluate the possibility of making a purchase.
Are leads and prospects the same thing? No. In the first case uae email list we have a user not interested in purchasing, in the second we have a potential customer!
No two leads are the same, but they should have at least some similarities that indicate whether they might be a good fit for your business or not.
For example, a furniture store might receive 10 newsletter signups in one day. Of these:
Eight are individuals between the ages of 30 and 50 who are doing home renovations.
One is a student completing a project for college.
One is looking for ideas for a house he hasn't purchased yet.
The first eight people who sign up are contacts who could buy from the company. The student may never make a purchase, and the person browsing for ideas may buy in the future, but not now. Of those 10 people, nine are leads who could potentially buy a product from the company, and the student is a dud.