Choose partners with an engaged audience and aligned with your target market.
Ensure that the collaboration is mutually beneficial by providing value to both parties.
Track performance using UTM parameters or unique registration links to measure impact.
poptin influencer partnership popup for mailing list growth
7. Automate referral and incentive programs
Encouraging your current subscribers to refer new ones through incentives can significantly increase your email list growth. A well-structured referral program rewards your existing audience, helping you attract high-quality, engaged leads.
Offer discounts or freebies: Reward subscribers with a discount code, a free resource, or exclusive commercial property owners database content for every successful referral.
Use a referral tool: Mailchimp integrates with some referral programs to automate tracking and incentives.
Exclusive Member Benefits: Offer VIP access, early product launches, or special offers to members who refer others.
Gamify the process: Introduce tiered rewards whereby subscribers get better incentives based on the number of referrals.
Social Media Challenges: Encourage existing subscribers to share a referral link on their social media in exchange for rewards.
Email-Based Challenges: Run a limited-time referral contest where subscribers who get the most sign-ups win bigger prizes.
Best practices for referral programs:
Make sharing easy by providing pre-written social media posts and emails.
Keep your rewards system simple and communicate the benefits clearly.
Promote the program consistently through email campaigns, website banners, and social media.
Monitor referral performance to optimize incentives and improve conversions.
Bonus Tip: Grow Your Mailchimp Email List With Poptin
While Mailchimp has built-in popup forms, Poptin offers more control and customization, making it an excellent addition to your email marketing efforts. Using Poptin, you can create highly targeted and visually appealing signup forms that capture leads more effectively.