Morning Email (around 8-10 a.m.): Start the day with a friendly reminder to celebrate and enjoy your offerings. This is when your subscribers are most likely to be planning their day, whether they’re getting ready for a party or thinking about what to eat for lunch or dinner. A morning email can contain special “Cinco de Mayo only” offers, event schedules, or exclusive promotions for those celebrating later in the day.
Afternoon Email (around 12-2pm): Send an afternoon email if your promotion is time-sensitive, such as if you’re offering lunch specials, last-minute deals, or a reminder for customers to attend your virtual event. This is the perfect time to give a boost to customers who may still be making plans or thinking about food, drinks, and other party essentials.
Evening Email (around 4-6pm): At this time of day, many people are getting ready for the evening festivities. If you run a restaurant or food delivery business, this is the perfect time to send a final email with reminders to order dinner, take advantage art director email list of exclusive evening deals, or attend your event. The evening nudge can be the most effective at encouraging immediate action.
Importance of Urgent Offers
and its limited duration makes it the perfect opportunity to offer limited-time promotions. Limited-time offers create a sense of urgency, which can prompt customers to act more quickly. Here are some tactics to take advantage of limited-time promotions:
Countdown Timer: A countdown timer in your email is an effective way to remind customers that the offer is limited. Whether it's a 24-hour sale, a lightning deal, or free shipping that expires at midnight, countdown timers add a sense of urgency and encourage faster decision-making.
Early Bird Specials: Reward your first customers with exclusive deals before the big day. Offering an early bird discount to early shoppers (such as a 10% off coupon for those who make a purchase within the first 48 hours of the campaign) can boost your early sales.
Limited-Time Flash Sale: For a bigger impact, consider hosting a flash sale on Cinco de Mayo itself. For example, a surprise email sent mid-morning or early afternoon could announce flash sales that last only a few hours, generating excitement and prompting people to act quickly.