For Cinco de Mayo, a delayed popup may appear within seconds of browsing your site offering a relevant promotion, such as an exclusive Cinco de Mayo recipe, an invitation to an event, or a discount code for the holiday.
Example:
"It's time to party! Join our Cinco de Mayo celebration by signing up to receive exclusive offers and holiday recipes delivered straight to your inbox!"
3. Scroll-activated popups
Scroll-triggered popups appear when a user has scrolled down a certain percentage of a page (for example, 50% or 70%). This type of popup is effective because it targets users who have already shown some level of interest in your content, which means they are more likely to convert.
For Cinco de Mayo, a scroll-activated pop-up could promote a limited-time offer or exclusive access to an event that aligns with the user’s browsing behavior. If the user has looked at your food and drink section, for example, the pop-up could encourage at&t email list them to sign up for a mailing list to receive a Cinco de Mayo recipe e-book.
Example:
"Ready for your fiesta? Get our exclusive Cinco de Mayo cookbook by joining our mailing list today!"
While popups are a great tool for growing your email list, they can also be frustrating if not designed properly. A well-designed popup will capture the user’s attention without overwhelming them or interrupting their browsing experience. Here are some key tips for designing popups that will entice users to sign up, especially for your Cinco de Mayo promotions: