WhatsApp Marketing: An Overview

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You're probably already familiar with WhatsApp from your personal life. The instant messaging service allows you to exchange text messages, images, videos, audio recordings, location information, and documents with your contacts.

But did you know that there are also WhatsApp solutions for businesses for marketing, sales and support purposes?

In this blog post, I'll share everything you need to know about WhatsApp marketing saudi arabia phone number data and why this channel can be relevant for your business. I'll also share best practices, explain how to launch your first WhatsApp campaign, and how to leverage the benefits of WhatsApp marketing compared to other CRM channels.

I will help you determine which WhatsApp marketing tool is best for you and how to set up a business WhatsApp account.

How does WhatsApp marketing work?
WhatsApp, the free messenger originally developed as an SMS alternative, is now owned by META (formerly Facebook) and allows not only the exchange of messages but also the sending of images, videos and files.

The app can be installed on both smartphones and desktops.

Why is WhatsApp marketing worthwhile?

WhatsApp is Germany’s most used messenger
The impressive numbers speak for themselves: Over 2 billion people in more than 180 countries use the messenger, and in Germany, an estimated 80% of the population uses WhatsApp. WhatsApp is particularly relevant for your mobile target audience, as the app is primarily used on smartphones.

WhatsApp is more popular than other messaging apps, making it a good fit for companies to engage in WhatsApp marketing. This term encompasses all advertising messages sent via the messenger. Due to WhatsApp's high popularity, wastage is low, and open rates are particularly successful, especially compared to emails.

Using WhatsApp for business? Caution is advised: Companies should not send advertising via a private account to avoid advertising overload and comply with data protection regulations. Furthermore, it is important to use a GDPR-compliant WhatsApp solution .

To still conduct WhatsApp marketing, the messenger offers two options: the WhatsApp Business App and the WhatsApp Business API.