How to start selling abroad?

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There is no standard formula for starting to sell abroad, just as there is no single way to sell online , but there are some fundamental steps to starting your international business:

Choose where to sell
Set up international domains
Translate into their language
Study the most suitable marketing strategies
Find efficient and cost-effective shipping methods
Comply with tax regulations
1. Choose where to sell
It is not enough to decide to sell “all over the world”. All the analyses you have done to sell in Italy will have to be repeated for your sale abroad. Once you have chosen your market niche , it will be good to evaluate for which markets it can be suitable. Remember that you are selling to people who, based on their culture, language, traditions and religion, may have germany email list different tastes than Italian ones. Therefore, what is good in Italy may be out of the market in other European and non-European countries.

2. Set up international domains
Selling abroad also means offering each country a website with a specific domain . In addition to helping you with customer loyalty , it will increase the likelihood that customers will pay in their local currency, without unnecessary manual operations that risk increasing the online cart abandonment rate .

In addition to setting up your store for international sales, you’ll need to pay special attention to the marketing and promotional efforts required by individual countries. The customer experience needs to feel natural in each market, or you’ll be wasting time and money.

3. Translate into their language
Don't think that having a website in English is enough to sell internationally. If you have decided to sell in Germany, you will want to offer your customers a website in German, and the same goes for all other countries. Your foreign customers must have the impression that you are speaking specifically to them and their culture, and not that you have simply translated your message into their language.

4. Study the most suitable marketing strategies
Every market has its own expectations, especially when it comes to marketing. Your communication, your ads and the campaigns you promote will have to meet these needs. Before developing your marketing strategies , study the market well, observe local competitors to learn different communication techniques that are more suited to the new culture.