How to Put Emotional Marketing Into Practice

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In this sense, if emotional marketing can trigger a positive reaction in you, you will immediately (and almost without realizing it) create a positive relationship with that business and it could therefore be much easier for you to decide to purchase what the brand has to offer.

Once it is established that emotional marketing is an effective strategy, the question is only one: how to put it into practice?

There are some simple tips you can follow to ensure that your brand communication is able to touch the emotions of consumers.

Know your audience: As with any marketing strategy, having a clear idea of ​​who you are addressing is essential for your message to have the desired effect.
Tell a story: Storytelling is essential to ensure that your customers brazil email list know how important your business can be to them, but make sure that the emotions you want to evoke are well stimulated by your story.
Choose the right colors: Color psychology shows us that colors play a vital role in evoking certain emotions and feelings, so make sure your site colors match the emotions you want to appeal to.
Create a sense of community: There is nothing more powerful than making people understand that by purchasing your product or service they are not only obtaining benefits, but they are becoming part of a community of people who share the same values ​​and feel the same emotions.
Take a look at brands that use emotional marketing effectively and strategically, and you’ll find that they all follow at least a couple of these tips.

Emotional Marketing: 4 Examples
Here are some examples of emotional marketing that have really made their mark.

Velasca and an all-Italian story
On the About Us page, Velasca tells the story of the brand using emotional storytelling and marketing. It focuses on the people and the ideology that led to the development of the brand, not on the quality or features of the products.