Use attractive hooks
It’s no surprise that people’s attention spans are declining due to the volume of information we consume on a regular basis. Not long ago, Millennials had an average attention span of 12 seconds, and now, Gen Zers have an average of 8 seconds.
To successfully grab the attention of Gen Z, it’s essential to use an engaging hook at the beginning of your TikTok video. This will increase watch time and inform TikTok’s algorithm that your video deserves to be shown to more users of the app.
There are many ways to use hooks, but the most important thing is to pique people's interest while giving them a taste of the content. Overly over-the-top and obvious hooks, however, could cause your bounce rates to skyrocket, disappoint your audience, and attract the wrong visitors.
Share personal content
Woman taking a selfie with her phone in front of a MacBook
Sharing personal content is a popular way for businesses to canada whatsapp number list connect with their audience and build brand trust. As we’ve said before, authenticity is everything to Gen Z, so videos featuring order packing processes, workspace tours, and team introductions perform well on the app.
Another advantage of creating content like this is that it's easy to do. You don't need to hire production crews or have fancy editing; videos with a more relaxed approach are highly valued by Gen Z and humanize your brand.
Join the trends
TikTok’s algorithm favors videos that implement the latest hashtag trends and challenges . Therefore, producing content with these factors in mind increases your chances of exposure.
The best way to take advantage of trending opportunities is by browsing TikTok’s Discovery page, which is categorized by sounds, effects, and hashtags to see what’s trending that day. When you find a trend you’re ready to capitalize on, use it as a framework to shape content that’s relevant to your brand.
Promote your brand on TikTok
There’s no one way to reach Gen Z, but by speaking to their core values through authenticity, community building, and a meaningful mission, you can stand out with them.
One of the best platforms to market to Gen Z is TikTok, as they make up the majority of the app's users and because the relaxed style of content is very popular with this group.
Frequently Asked Questions About Selling to Gen Z
How can I target Gen Z in marketing?
Use influencers – These are a great way to reach Gen Z. They are used to seeing content from influencers they follow, so it’s important to find influencers that align with your brand and create content that matches Gen Z’s interests.
Make mobile-first : Gen Z is a mobile generation, so it’s essential to prioritize mobile when marketing to them. Make sure your website and ad campaigns are optimized for mobile devices, and create content that can be easily consumed on them.
Use social media – Social media is a great way to engage Gen Z. Post content regularly, use interactive features like polls and quizzes, and create stories to build relationships with this generation.
Focus on authenticity : Gen Z values authenticity, so make sure your message is authentic. Tell stories, rather than aggressively selling, and be sure to emphasize your brand’s values and mission.
Why is Generation Z so important for marketers?
Generation Z is important to marketers because they are the first generation to grow up in the digital age with access to technology and the Internet, and they are incredibly adept at using these tools.
They are more likely to research a product online before making a purchase, so marketers need to have an online presence to reach them. Additionally, Gen Z is estimated to account for 40% of all consumers by 2025, so understanding their needs and preferences is key to success in the market.
How is marketing to Gen Z different from marketing to other generations?
Marketing to Gen Z is different than other generations because they are more technologically savvy and more influenced by social media. They are also more likely to value interactive, visual, and personalized content, and are more likely to reward companies that engage with them in meaningful ways. Gen Z also tends to be more skeptical of traditional advertising and more likely to prioritize ethical and sustainable brands.