15 Latest SEO Trends Followed by Online Marketing Companies

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15 Latest SEO Trends Followed by Online Marketing Companies
By Gurpreet Kaur
March 7, 2019
TABLE OF CONTENTS
Last Updated on October 16, 2024 by Gurpreet Kaur

Search engine optimization is constantly evolving and traditional SEO practices are no longer relevant. Today, outsourcing has become one of the important parts of digital marketing and is growing day by day. The best digital marketing companies are putting their efforts into it round the clock. It can no longer be considered a passing trend but a well-recognized marketing technique that countless companies are adopting with wonderful results along the way.

Let’s jump into the Latest SEO Trends to improve your SEO strategy .

1. Mobile optimization
Globally, mobile browsing is now higher than desktop browsing. On average, we spend an hour a day consumer email database browsing on our smartphones and tablets. The minimal page loading time on tablets and smartphones prevents a high bounce rate. Today, 1.2 billion people use the web from their mobile devices. Furthermore, 80% of all Internet users today use a smartphone. Smartphone has become one of the best ways to make money as a large amount of mobile traffic can be converted into leads for a business.

Marketing agencies are mainly focusing on mobile-first index updates to increase traffic. In order to rank pages in its search results, Google primarily focuses on the mobile version of a web page before looking at the desktop version. This index certainly has a good impact on the SEO of some websites. With this update you will understand why having a mobile-friendly site is even more important.

2. The AMP
Mobile optimization is the trend for creating new websites. In 2016, Google reported 600 million accelerated mobile pages and in 2017 this figure reached 1.5 million. It doesn't stop there, its evolution will continue in 2018. Since 2015, the American search engine has been displaying mobile content with a reduced loading time to satisfy its users through Google AMP.

There are numerous studies that have shown that this format has a huge impact on click-through rate, conversion rate, and SEO. It is believed that in 2019, the “AMP” theme will gain more momentum in 2019, but not all websites can use it due to its limitation. digital marketing company It largely depends on the loading page of your website.

3 User Experience

User experience plays an important role in search engine optimization. Therefore, for this purpose, OnPage optimization should be the top priority. Users are becoming more and more demanding these days and should be able to trust that their pages will be usable in 2019 as well. Therefore, the website and mobile site should be technically flawless. It is best to avoid Adobe Flash for best results.

4. Quality content
Content is the fuel of internet marketing. Your regularly updated content helps you appear in more searches. If content is the king, make it your kingdom. Your website is a wrapper for your content. It defines the outlook of your industry and its future needs. It is important to learn that SEO is important for all these types of content but it only grows frequently for service-type content. A solid internet marketing strategy and SEO are also the most scalable ways to promote your business to a wide audience. Always shorten your content and get to the point because people don’t have time to read long and in-depth content. According to marketing company reviews, the quality of a content plays a vital role in increasing a website’s traffic.

5. Video content
The popularity of videos is growing day by day on the web. It helps in providing a way to entertain them. Almost all the social media started posting videos as a part of advertising. People like to watch the video rather than reading the information about the particular advertisement. Moreover, Google is also trying to implement video ads in the search results. SEO experts have started providing webinar tutorials and Q&As to streamline the users with video type content. They have even started posting short videos just to judge the perceptions of the users regarding the same. If you are hiring SEO experts from the list of digital marketing companies, they will provide informative videos to promote your product and websites.

6. Voice search
Voice search services make recommendations for organic search results with the help of virtual assistants like Google Assistant, Alexa, and Siri, etc. Optimizing keywords as conversational phrases will lead to long-tail success. In this process, only results ranked at #1 become the recommendation. It is easier to get the top position if it exactly matches the conversational phrase.

7. Structured fragments
Google’s first priority is to deliver information to searching users quickly in the form of search rankings. Now, Google distributes a wonderful amount of information within the SERPs with custom widgets directly and organized snippets. If you have high-ranking content ranking for high-volume search terms, you can deliver the information to the user without having to enter your site.

8. Google's Mobile-First Algorithm
Over the past two years, Google’s focus on mobile has been increasing day by day. However, it is not surprising as the number of mobile users has increased significantly and also outnumbers the number of desktop users when it comes to web searches. In 2018, the Mobile First index was finally implemented. Google prefers to show the version of a page in the mobile index in the future, which is optimized for mobile devices. It is recommended to optimize your website for mobile devices.

9. Image search is important:
In 2017, Google has significantly increased its image search function. There are many websites that still suffer from traffic losses because users no longer have to leave Google to view images and can click on them as if they were an image gallery. Google has set a new trend by improving the image search function.

10. Social media searches:
Most people use social media platforms as search engines. No doubt, search engines are still the kings, but they are becoming a secondary platform in a significant way. With this trend on the rise, content should be optimized for social media platforms similarly to search engine platforms with some added benefits by using organic and paid targeting.

11. Filter out non-credible news articles.
There are many companies that have been allowed to spread fake news due to criticism from the media. Content farms and scammers have gamed the system and disguised themselves as credible. Search giants will be more thoroughly vetting content to prevent such mistakes in the future. Having a well-written article will no longer be enough. It will need to be backed up by other credible sources.