How to Use URL Parameters to Promote Websites

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Content
Defining parameters in the address bar
What difficulties do parameters create in search engine promotion?
How to detect extra parameters in the address bar
Simple life hacks for optimizing parameters in the address
Advanced life hacks for optimizing parameters in the address
Procedure for adapting parameters for SEO

Nikolay Shmichkov, SEOquick



URL string parameters make it easier to telegram brazil amateur develop web applications and websites. They also allow you to collect analytics to determine the effectiveness of advertising campaigns. However, incorrect use of this tool complicates the task of SEO specialists.



How to find the golden mean and use URL parameters wisely? Let's consider this issue from the SEO point of view, but not to the detriment of backend and frontend programmers.

Defining parameters in the address bar
URL parameters are a sequence of characters located after the resource address on the Internet. A question mark is used to separate them from the main URL. Each parameter is a pair of characters separated by the “=” sign. Their number can vary; the “&” sign is used to separate pairs from each other.

The main tasks that can be solved using parameters:

Tracking the source from which the transition to the landing page was made.
Change the sort order of products or other elements on a page.
Using filters to display search results in an online store.
User identification.
Splitting long search results into pages.
Passing a search string when forming a request.
Specify the version of the page for a specific language or country.

What difficulties do parameters create in search engine promotion?
Let's look at the main difficulties that search engine optimization specialists face if the address contains additional parameters.

1. Duplicate content
In 8 cases out of 10, when changing the address bar parameters, the page content does not change significantly. Even if the list of displayed products in the online store changes its location. If you compare such pages from the position of a search engine, the search robot sees several different (in its opinion) addresses leading to pages with completely identical content.

Because of this, there is a high risk of sanctions being applied to a site that participates in the promotion. This is due to the fact that the number of keys on the resource will exceed the permissible limits, and this will lead to incorrect ranking on SERP.

2. Complicating the content scanning procedure
Creating a large number of duplicate content worsens the effectiveness of promotion. During scanning, the search robot has to work with a large amount of text, fragments of which are repeated. This has a negative impact on promotion.

Too complex website addresses, consisting of a large number of parameters, do not allow the search engine to index all the content and decide on its usefulness for the user.

3. Deterioration of relevance in search results
Because multiple versions of a page with the same content appear in the search bar, different versions of pages may appear in search results. This degrades the parameters that reflect the quality of the site and the content on its pages.

In other words, users will click through to different versions of pages with the same content, but each will not generate enough organic traffic to rank higher in search results.