Your website has a purpose and a reason for being . We're sure you want your visitors to do something: buy, subscribe, book, etc.
A goal isn't enough; you have to tell your users what you want them ebay database to do (they'll decide whether to do it or not).
Getting traffic to your website is not easy , it costs time and money, so don't waste it and avoid your users leaving the page because you didn't clearly tell them what the next step was .
No matter the size of your company or the niche you are targeting, you need to include Calls to Actions in your site's marketing strategy.
Now, does just because you tell your users to take a certain action using a button mean they'll actually do it? Not necessarily.
As we mentioned before, you need to have clear objectives and make these calls to action engaging and non-invasive. You need to captivate your audience and connect with them to create a long-term relationship that translates into sales and active, satisfied customers.
This introduction that Prezi makes on its website, before placing the Call to Action, is emotional and invitational to anyone who visits the site.