Since Instagram is a constantly expanding social network, it's the perfect channel, along with Facebook, to increase organic traffic to your online store.
It allows you to work with a wide variety of formats, such as images, rich people database carousels, reels, and videos, all of which will help you connect with your target audience efficiently. The more engaging and targeted content you create for your customer profiles, the more easily you'll capture your audience's attention.
At least 1 billion Instagram users log in to the platform every month, and more than 500 million use it daily.
Instagram Shopping: Benefits
Now that you know how to set up Instagram Shopping, let's take a look at some of the most important benefits this feature can provide.
Promotes Impulse Purchase
Being a purely visual network, Instagram can generate a purchasing impulse in users: the key lies in the presentation of products and the quality of the content.
Furthermore, the ease of instantly obtaining a desired good significantly influences the purchasing decision. Immediacy, combined with the ease of implementation, encourages impulsive actions.
Being able to show your audience how a particular product can help improve their lives is also essential in this regard. The user not only sees the product, but can also experience it in action in different formats and situations.