Keyword Planner is one of the most widely used tools by marketing professionals developing content strategies to attract and engage potential customers. Learn about its main uses below.
In all digital content strategies, choosing good keywords is essential: they student database are what connect the user's search with your content and, consequently, with your products and services.
Discover New Keywords
In addition to researching keyword data for the keywords you have in mind, with Keyword Planner you can find other related keywords with high search trends that will help you expand your content planning.
See Average Monthly Search Numbers
Google Planner also lets you see the estimated number of monthly searches for a given keyword and how frequently specific keywords in your industry are searched.
These numbers will help you choose the best keywords to rank your content for. It doesn't make sense to use words that no one searches for or words with extremely high search rankings, as these represent high competition on the website.
Keyword Planner allows you to understand which words or phrases users use most when searching for products or services. It's essential to understand how people search for information about products and topics that interest them.