Now, when it comes to building a marketing team and consolidating a long-term relationship, it's essential to choose the right partner. Ultimately, it's about having a team that guarantees success and has specialized profiles.
To do this, it is important to consider some factors and aspects:
Reputation and portfolio
The agency should reflect the image it sells. To rcs database find out, do the following:
Evaluate the digital marketing actions they are carrying out, as they are their calling card.
Make sure the strategies and types of campaigns they run align with the service they offer.
Read the agency's comments and opinions on portals, forums, or blogs and rate them.
Evaluate the sectors they've worked with to see if they have or have had clients in similar areas. This way, you can ensure they understand the sector, the type of audience they're targeting, and which strategies or actions work and which don't.
The agency must have a client portfolio: it provides reassurance that similar projects have been completed in the past and that it has gained experience and lessons learned from them. Consider the quality of the portfolio over quantity.
Experience and know-how
At this point, it's beneficial to check whether the agency has a blog or other source where they share relevant and useful information about digital marketing. Also, consider the level of engagement their posts receive and whether they are helpful to readers.
According to HubSpot (2020) , 75% of marketers use their reporting to show how campaigns directly impact revenue.
Budget
Generally speaking, hiring the services of an external expert marketing team is more cost-effective than training and hiring an in-house one. However, depending on this, it's also important that the agency you choose can adapt to your budget.
That is, they must have the skills and strategies necessary to personalize their services and offer what best suits your needs.