8 clever strategies for SMEs to find and win new customers

[mouakter13]

Redesign your company website
What is the first thing we do when we want to buy something? Most of us do a quick Google search for the product and then take a closer look at the first results.

You therefore absolutely need an attractively designed and user-friendly website that is optimized for mobile devices. Even if you don't sell your products or services online, you should use your website as a platform to showcase your company. In addition to your story and vision, it should include profiles of key team members and testimonials from satisfied customers. Fill your website with compelling content that is of value to your target audience.

While you're at it, don't forget to do search engine optimization (SEO) to get your website to appear as high as possible. From keyword research to guest posting to technical SEO, there are many ways to improve your rankings. Search engine optimization is one of the best ways to find new (business) customers.

Increase brand awareness
For SMEs and start-ups, it's about much more than just building a social media presence. In the US alone, there are around 33 million small and medium-sized businesses - so competition is fierce on every platform.

How can you make your voice heard and reach the right people in this competitive market? Be an approachable, human company that people can identify with. This is also an excellent way to gradually build thought leadership.

How about guest blog posts, case studies, or opinion pieces in relevant publications? You could also start a podcast showcasing your expertise. For example, if you're in financial advice, you could produce a podcast about alternative investment strategies and send invitations and updates to your email list.

Establishing a local presence
No matter what industry you are in, for your company to be successful you need to make a name for yourself in your region .

You can do this by attending workshops, seminars, conferences and other networking events at your local Chamber of Commerce. Better yet, give a talk at one of these events. There may also be other meetings in your area that are relevant to your niche.

Another good idea is to participate in fundraisers or charity events, or support a local charity. This will position your SME as a company that cares about the wellbeing of those around it. Also, optimise your website for local keywords and 'nearby' searches, create and maintain your Google Business Profile and have your business listed in other regional online business directories.

Ensure a smooth shopping experience
Implementing an SEO strategy, publishing informative and relevant italy mobile numbercontent, and speaking at industry events can do wonders for lead generation, but what exactly you do with those leads after they enter your sales pipeline is what ultimately determines your conversion rates and revenue.

In other words, to close deals , you need a solid lead nurturing strategy. To do this, first define a sales process that addresses the needs of your prospects at every stage of the customer journey.

It's a good idea to use a CRM system like Act! to capture and store customer data in one central location. Whether you're running an SMB or a member of the sales team, Act! lets you access detailed buyer personas and use that information to respond quickly to inquiries.

You can also set up workflows to keep track of your sales cycles and automatically follow up with leads at the right time. You can even personalize your communications based on how a lead interacts with your emails, social media posts, and SMS campaigns. This way, you can send targeted, completely personalized messages that move prospects through the sales funnel faster and encourage them to buy.

You should also provide prospective customers with informative and enriching content that helps them make an informed decision. Being too aggressive with your sales approach can drive leads away. Instead, offer them a simple, straightforward customer experience that makes them feel like you're there for them every step of the way.