In the gaming world, you can get data on achievements, level completions, when you earn virtual currency, and more.
Segmenting audiences and events: The evolution of Google Analytics allows you to segment user groups based on dimensions, metrics, and events, creating subsets of people with defined criteria.
The tool, over time, evaluates whether users belonging to investor database subgroups continue to meet the defined criteria for continued membership in the group.
These predefined audiences can be used in Google Ads to define personalized campaigns.
With regard to event segmentation, you can collect data on specific segments, such as conversions, on both the website and app, and analyze that specific user behavior across different platforms.
It's important to know, if you've already been using Google Analytics Universal on your site, that you can now have parallel ownership of GA4, so you can gradually migrate from one tool to the other, as the data transfer can be overwhelming.
Now we'll see how to configure the new version of Google's tool from scratch, both on the website and in the app.
Setup to Start from 0
To create an Analytics account for both your website and Android and iOS apps, you'll need to follow these steps:
a. Under “Manage,” select “Create Account,” add a name, configure data sharing options , and press “Next.”