We devote so much space to ROI because it's key to justifying marketing investments. By measuring the financial gains or losses from business management, ROI objectively shows you financial performance and allows you to make decisions to maximize your company's profitability.
In difficult times, some companies reduce their communications ios database budgets, but this is a dangerous move, as promotion is a fundamental investment in generating revenue, not an expense.
By understanding ROI and focusing on the importance of campaigns in generating sales, you can dispel the idea that they're unnecessary expenses. For example, ROI allows you to compare investments to choose those that offer the greatest return on your investment.
How to Calculate ROI?
Learn how to calculate ROI
Calculating ROI is essential for evaluating the performance of an investment and determining its efficiency. To do so, you must consider the specific elements of each digital strategy.