Google Analytics 4 is the answer to many requests that marketers, webmasters, and other analysts have been making for years. Below, we'll tell you about some of these new features. Pay attention!
With Universal Analytics, event tracking required modified code.
Now, with improved measurement, Google Analytics 4 allows you to fusion database edit and adjust events within the user interface , allowing you to obtain data such as:
Page scrolling
Outbound link clicks
Site Search
File download
New interface
The GA4 interface is more organized and intuitive than its predecessor. It allows users to reorganize all reports based on business lifecycle, data, and events.
In fact, there's a feature that allows you to customize the report, making it much more practical on a technical level . This allows you to monitor multiple events and turn them into objectives.
Machine Learning
Google Analytics 4 uses machine learning models, which means it can improve autonomously through experience and data where it analyzes user behavior on the website and purchasing patterns.
By gaining more detailed insights into user behavior, you can determine which content is most effective and what actions users take after browsing other websites.
Thanks to machine learning, it is able to create audiences based on user interests and behaviors to improve marketing strategy planning.
The new version of GA4 uses event-driven technology, machine learning, and integrates with other tools for more comprehensive path analysis.