hat should you do first before creating a website? (Introduction)

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1. Setting clear goals is the first step to success
The most important thing in creating a website is to clarify the home owner database purpose of making a website. You cannot create an effective website simply because "someone else has it."

Points to consider when setting goals
Are you looking to gain new customers?
Is the aim to improve the brand image?
Strengthening communication with existing customers
Is it to boost recruitment?
2. Thorough analysis of the target audience
The design and content of a website can change dramatically depending on who it is being made for. According to our research, websites of companies that have clearly defined their target demographic receive 2.5 times more inquiries than companies that do not.

Target Analysis Checklist
Age group and gender
Occupation/position
Interests
Issues and concerns
3. Establish your positioning through competitive analysis
Understanding your company's position within the industry is important in identifying differentiating factors. As can be seen on Cosmo Kikaku's achievements page , an approach specialized for each industry is effective.

Key points for competitive analysis
Understanding the characteristics of major competitors
Identifying your strengths in the market
Clarifying differentiation factors
4. Develop a content strategy
A strategic content plan is essential for an effective homepage. This article was created based on Cosmo Kikaku's Web journal and other well-known articles.

Identifying necessary content
Company overview and business details
Product/Service Introduction
Contact form
Blog News
5. Development of operation and renewal plans
Creating a website is not the end of the process. By creating a continuous operation and update plan, you can maximize the long-term effect.

Important points for renewal planning
Update frequency setting
Clarification of the person in charge
Create a content calendar
Access analysis implementation plan
Summary: Preparation is key to success
It is said that the success or failure of a website production is actually determined by more than 80% of the preparation stage before production. Only with proper preparation and planning can an effective website be completed. We recommend that you first prepare by focusing on the above five points and then consult with a professional.