Solid research
The persona that you develop for your organization should be based on facts. No assumptions and no noise, but hard figures and solid research. Why? The more realistic and well-founded your formed persona, the more effective your marketing efforts will be. Because in practice it is still quite difficult to gain real insight into who you are targeting, we would like to give you a number of tools with which you will immediately gain more insight into your target group.
Insight is key
Because that insight into your target group is crucial. Only with a clear picture of your intended audience on your retina, can you and your team ensure that the message of your organization reaches the right people. And that the same message actually gets across. So we want to know who that target group is, what they want to achieve, what moves them, what goals they pursue, how they think, how (and on what basis) they make a purchase. But we also want to know WHO they are.
To emphasize why it's important to know exactly hospital cio email list who you're targeting, and that the trick to realistically personifying your audience is in the details:
So that. It is clear that formulating a persona correctly depends on a thorough target group study. Including interviewing a number of actual potential clients, because details. The outcome of this will ultimately help to be able to communicate and sell in a much more targeted way.
Concrete figures
We hear you thinking, “Nice example, Ozzy vs. Charles, but what about the numbers?!?” Before we go any further, you want to know what the results will be. And we get that. Case in point: Skytap , a self-service cloud automation solutions provider . They defined their key persona(s), built a targeted content marketing strategy around them, executed successfully, and subsequently saw their results grow as follows: