We decided to use a fundamentally different approach: replace email newsletters with newsletters using a Chatbot via Telegram. By this point, many of our client's major competitors have already used Telegram's capabilities. They attract customers through channels with information materials and advertising publications. An example of a trigger message in the Telegram channel of one of our client's competitors We suggested using Telegram not only as a social media channel, but also as an alternative to mailings.
In this case, we develop a Chatbot that sends messages to subscribers according to a scheduled schedule and trigger events. At the same time, we use all the capabilities of Telegram: You can attach any images, videos and attached files to your messages; the design and layout of the publication takes almost no time (unlike email newsletters), and this saves time for bulgaria cell phone number list the company's specialists; you can attach reactions (the ability to like) and comments to the message to track feedback; You can schedule the date and time of publication and track analytics.
Therefore, users are much more favorable to them, open messages and click on links more often. In addition, Telegram, unlike mail, is viewed much more often. According to research, most users check their mail 1-2 times a day: between 9-11 am and 4-6 pm. During this time, a lot of letters accumulate in the mailbox, and many of them are immediately sent to the "Trash" or "Spam".