Difficulty in measuring effectiveness

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Unlike digital advertising,Measuring the effectiveness of flyer advertising is difficultThis is an issue. In order to clearly understand the specific reactions and effects, a separate survey may be necessary. For example, it is possible to measure the effect to a certain extent by posting a coupon code and tracking its usage rate. However, it is difficult to measure the exact effect.As a countermeasure, follow-up surveys using customer surveys and coupons, etc.It is a good idea to do the following.

Environmental impact
There are concerns about the environmental impact of using paper lithuania mobile database The use of paper resources places a burden on the environment and is unavoidable when thinking about realizing a sustainable society.Environmentally friendly initiatives include the use of recyclable paper and selection of ink.It is also important to use electronic flyers and promote digitalization.



Disadvantages Examples countermeasure
Limiting the target Distribution is limited to specific regions Use in conjunction with digital advertising
Cost Issues Printing and distribution costs are required Responsible for some of the in-house printing and distribution
Disposal risk Chances of being discarded due to lack of interest Design and message innovation
Difficulty in measuring effectiveness It's hard to measure the impact Use of surveys and coupon codes
Environmental impact Impact of paper use Use of recycled paper and electronic versions